Advertising plays an important role in the market by providing information flows and addressing information asymmetries to the consumers about new products or deals. Online advertising, also known as online marketing, internet advertising, digital advertising, or web advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is provided by a series of interconnected multiple platforms that facilitate the matching of advertisers and consumers. The growing habits of people towards online portals and socia
The Global Tokenization market was valued at US $1.90 Bn. in 2020, and it is expected to reach US $6.61 Bn. by 2027 with a CAGR of 19.5% during the forecast period. The growing requirement to be compliant with regulations, as well as the growing demand to create a consistent user experience and maintain fraud prevention levels due to increased financial crimes, are driving the tokenization market. Furthermore, rising demand for cloud-based tokenization solutions and services, as well as increased customer alignment towards contactless payments, will present attractive prospects for tokenizati
The process of applying business intelligence and business analytics approaches to digital material is known as content analytics. Content analytics software allows businesses to see how much information is being created, what kind of content is being developed, and how it is being used. Text Analytics, Video Analytics, Speech Recognition and Language analysers, and Social Media Analytics are the application of the content analytics. Cloud based content analytics and On Premise content analytics are the two types of the deployment mode of the content analytics. BFSI, Retail and Consumer Goods
Decision management is also known as enterprise decision management (EDM) or business decision management (BDM) involves all aspects of designing, controlling, building, and managing the automated decision-making systems used by the organisation to manage its interactions with consumers, workforces, and suppliers. Management decision evaluative software helps an organisation to manage and analyse huge data, deliver decisive results, and solve critical problems.
The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.
Mobile TV is the new battleground for broadcasters, mobile operators, and cable TV operators as well as IPTV and Internet video operators. Based on transmission differences, mobile TV can be divided into mobile broadcasting TV and cellular mobile TV.
The Global Smart Card market was valued at US $13.38 Bn. in 2020, and it is expected to reach US $17.49 Bn. by 2027 with a CAGR of 3.9% during the forecast period. A smart card is a physical card with an embedded memory or a microcontroller embedded in the contact pad. It communicates with a reader using a short-range wireless connection or a direct physical contact standard like near-field communication (NFC) or radio-frequency identification (RFID).
Block chain Technology Market was valued at US$ 3.67 Bn. in 2020. The increasing acceptance of Block chain solutions due to their capacity to provide more transparency in financial transaction management in bitcoin, as well as increasing digitization, is propelling the Block chain market forward. Increased adoption of Block chain technology across a variety of business verticals, including retail, finance, e-commerce, and many others, is also contributing to the market's growth. Furthermore, because there are fewer risks of human error and the rate of digitization is increasing, Block chain i