Advertising plays an important role in the market by providing information flows and addressing information asymmetries to the consumers about new products or deals. Online advertising, also known as online marketing, internet advertising, digital advertising, or web advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is provided by a series of interconnected multiple platforms that facilitate the matching of advertisers and consumers. The growing habits of people towards online portals and social networking sites, which resulted in an increased online population and streaming, are the major influencing drivers for the growth of the Online Advertising market.