Members of the older generation have also been proven to consult fortune tellers or perhaps seek advice from literary functions when naming their children. They believe certain characters or combinations can enhance his or her child's future prospects and bring them good luck.Another opportunity is the capability to tap into China's mobile-first customs. China offers one associated with the highest rates of smartphone use on earth, and mobile payments thru apps like WeChat Spend as well as Alipay are ubiquitous, presenting an opportunity for businesses to integrate their brands with these payment techniques.